Here’s news for those of you who have ever heard the word “monetize” in the same sentence as “newspaper website.”
The Hartford Courant is now the only Tribune property that does not have some sort of pay wall in place for its website.
What are the factors that figure into when or if the Courant puts up a wall?
I guess the big question for the company — one I would want to answer with some sort of market research — is how many readers would pay $14.99 for the privilege. Could the company tolerate what would inevitably be a huge circulation dip initially, and how long would it last? Is there a way to ease free readers into becoming paying customers?
And the big question for a reader: Is access to the work of the state’s largest news operation worth $14.99?