Tribune is launching a cross-platform ad sales unit to reach Hispanic readers and viewers. I’m surprised they haven’t looked at the Connecticut Hispanic market.
Tribune appears to have better luck at this than the Miami Herald did a couple decades ago. Latinos in Miami viewed the Herald as the “gringo” paper and gravitated toward their own publications.
Loading ...
I remember in the bad old days when Mark Willis was running the Times-Mirror empire into catastrophe that he came to visit. He made a huge deal about chasing the latino market insisting how important the upcoming cinco de mayo was. no one dared say, boo, if they knew to say, boo. so we had all this cinco de mayo stuff when that, of course is a mexican holiday which may be big in LA but not here. I was doing some do-gooder stuff with a latino AIDS group in those times and they would ask me why we thought the local puerto rican, etc population cared a bit about the mexicans — whom they despised.
my my
– denis