Tribune’s cross-platform ad sales operation is making a big PR push this week.

If you are going to run a company that has outlets in three different media, then it makes sense to market it that way, no?

In Hartford, we’ve already seen some of this at Courant.com and Fox 61.

Tribune has made a lot of mistakes — some owing to typical corporate avarice, short-term gain-lust, and lack of journalistic ethics – but reconfiguring itself as a multi-platform information company is not one of them.