After floating various ideas for a new banner among the staff, the Courant is turning to its readers for help. This morning’s front page directs them to an online survey featuring three options. One option is blue, one is blue and tan, and one is the sideways banner in use now.
Two passing thoughts:
- Both the blue and the blue and tan versions give up a substantial amount of real estate to a news digest. (We wonder if the Zell crowd realizes just how labor-intensive those digests can be.)
- Neither prototype includes a display ad at the bottom.
Already, as of 8 this morning, readers have offered some fairly trenchant thoughts.
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Banner, flag, nameplate — not masthead.
To paraphrase Henry Higgins, “Straightening up their banner is all they ever do. Why don’t they straighten up the mess that’s inside?”
Why doesn’t the new director of content, who spends his time listening to the Doors in his office, pay some attention to the news? Does he think Courant readers woke up on Sunday morning wondering what’s going on at the Lego factory, when there’s a democratic revolution going in Iran — or that anyone gives a hoot about “Extreme Makeover” in Suffield?
Does he think readers buy the notion that news is cops briefs, opinion, and packaged lunch meat from Chicago? Bring back the news, and the writers and editors who produced a newspaper worthy of the name.