This note from Publisher Rich Graziano went out unto the masses today:

For our business to succeed, we need to quickly and boldly reinvent who we are, what we do, and how we go about doing it. The time to start is now. A proactive strategy is unfolding to build a new model and new media company that is platform agnostic and focused on delivering more and better content.

To illustrate the direction our new media company is taking to reorganize and realign content platforms for the future, today I am announcing the appointment of Jeff Levine as senior vice president and director of content.

Over the past ten years, Jeff has played a leadership role in numerous audience development initiatives for Tribune Company and led outstanding teams in marketing and online. He has spent the past year and a half overseeing content for sun-sentinel.com and then orlandosentinel.com – leading to record setting page view and unique visitor growth.  He’s worked closely with Earl Maucker and Charlotte Hall (the editors in Fort Lauderdale and Orlando) on their newsroom reorganization and digital integration. In addition, Jeff has worked together with executive vice president Bob Gremillion on cross media content projects and helped develop the southflorida.com website and TV show, and organizational integration that went along with that launch.

Jeff’s appointment is effective immediately. He will report directly to me, and oversee the integration of print, television and on-line news content as well as the strategy and direction of all three platforms. Print platform manager Cliff Teutsch and broadcast platform manager Bob “Rocky” Rockstroh will now report directly to the senior vice president and director of content.

Continued integration will give us the ability to serve more audiences than we could reach individually, giving communities access to more news, information and content than ever before in our great state.

Please help me welcome Jeff to Connecticut’s premier media company.